Top 5 Beauty Retail Apps on Unified Platform in Malta Q2 2021

The second quarter of 2021 saw varied performance among the top beauty retail apps in Malta across a unified platform. Here’s a closer look at the trends in weekly downloads and revenue for the top 5 beauty retail applications.

Purplle Online Beauty Shopping experienced fluctuating weekly downloads throughout Q2 2021. Starting at 38 downloads in mid-April, the app saw a peak of 63 downloads by the end of April. However, downloads dipped significantly to 12 in early June, before closing the quarter at 14 downloads.

BEAUTY BAY also showed variability in its weekly downloads. The app started the quarter with 20 downloads at the end of March and fluctuated, reaching a low of 1 download in mid-May. By early June, downloads picked up slightly to 15 but then dropped to 0 by mid-June, remaining there for the rest of the quarter.

올리브영, launched in early April, had modest download numbers. The app's weekly downloads hovered around single digits, peaking at 12 at the end of May. However, the numbers tapered off, ending Q2 with just 1 download.

Золотое Яблоко: косметика maintained relatively stable download numbers, averaging around 8 downloads per week in April. The app saw a slight decline by the end of May, reaching 3 downloads, and concluded the quarter with 4 downloads.

MyGlamm: Shop Makeup & Beauty had a more dynamic performance. Weekly downloads began at 2 in mid-April and saw a peak of 10 downloads in mid-June. The app finished the quarter with a slight decrease, ending with 3 downloads.

All the apps mentioned had no reported revenue during this period. For more detailed insights and data, visit Sensor Tower.